It is time to DOMINATE your market!
This is your year!
No matter what has happened, the old year is now behind you and your best year in business is ready to explode!
This is your kickoff to your the BEST year in life and business!
Host of Thriving Entrepreneur Steve Kidd is joined by the Profit Accelerator, a power house woman of God – Allyson Byrd.
They are not just talking about how to do a little better, or how to grow a little more. They are going to talk to you about how your business can explode this year and how you can THRIVE!
The saying goes that “Your Past DOES NOT Equal Your Future”. Every year all around the world people look to the New Year as an opportunity to let everything that was go and live a new life with new expectancy. You do not have to wait until January first. Make today the explosive, dynamic, exciting launch of your BEST YEAR in Life and Business.
Last year, last week, yesterday or even today, may have been the worst you could imagine. If you make the choice right now THIS RIGHT NOW is going to be the BEST EVER!!
Join special guest Allyson Byrd and your host Steve Kidd as we inspire you and help explosively kickoff your BEST year in business EVER!!!
Hi, this is Steve, welcome to the New Year, new level inspiration, and kick off explosion to your best year in business ever. “Here we are on “Thriving Entrepreneur,” today we are going to take thriving to a whole new level. I’m so glad you decided to join us as the thing goes, your past does not equal your future. Every year around this time, all around the world people look at the New Year as an opportunity to let everything that was go and live a new life with new expectancy. Last year may have been the worst year, you ever imagined or possibly the best year you ever dream. Either, way you know what this year is going to be even better, that’s why I’m so fired up today and so incredibly humble and blessed to be joined by a powerhouse woman of God and the Profit Accelerator, Allyson Byrd.
Hi, Allyson, how are you?
Allyson: Hey Steve I’m doing incredibly well. How are you?
Steve: I’m doing great, just so pumped today. I’m looking forward for this for a week
Allyson: I’ve been looking forward to it, myself, I’m so grateful that Kathy put us together. That we can just spend quality time and share our heart and really speak to entrepreneurs who feel like they have a big mission, a bold and brilliant way in which to serve the world. We all here to make some sort of a difference, exciting that we get a chance to explore that with each other today.
Steve: I’m really looking forward to it. For people who aren’t familiar with who you are. Tell us a little bit of your background and your story, what got you to this point so far
Allyson: First of all I think what I would say is, who I am today known as the Profit Accelerator. My key responsibility is to really work with I say the eccentric visionary who commits to transform the world through courage and authenticity and if you look at anyone who has ever done anything transformational, there were something unique, different eccentric, genius and beautiful about them. Here is what I think is so remarkable is that they didn’t think they were anything unique, eccentric, genius or beautiful about them. They saw themselves as ordinary people vulnerable to the circumstances of life humble, many times humble, compassionate, and loving and people who chose to move forward affection purple, promise and plan that the divine have for their live. Those are the people I’m called to, the people who have no idea they are Oprah Winfrey, Mother Teresa, they don’t know they are Change Agent. Mother Teresa, was a teenager who got a calling and when she got a calling she said, ‘ok, I guess I’ve been used by God,’ when she tells her story she said, ‘I got another calling and she call that calling within a calling, and she said over a year she kept feeling the thug that deepen her calling and before she knew it, she began monetizing the calling. What we would say today that some people would sound classy in some way she began the passion on her calling. She has to, is her only way to touch, move and inspire in a way that could touch the globe was that she monetized. It was the only way, she could do anything uniquely and distinctly different, she couldn’t do it broken, broken, and she couldn’t do it by whispering in the market, ‘hey people need help, hey we need to feed the hungry, hey we need to feed the baby. She couldn’t do it whispering in the market. She had to be bold and declarative. She didn’t come from a background where people really thought that was a great idea. How many listeners can relate to that? I’ve gone to speak in Minnesota, when I’m speaking be bold, be brilliant. Will be like, we’re in Minnesota who you’re talking to be bold, be brilliant. You know, it’s really funny, who I am today, I help entrepreneurs who are geniuses on the rise or on the climb, to master their discovery of their greatness to mastery of their significant. What I do is work with them, inside of their calling whether that to create their latest gadget the snuggly, the blanket with the velvet, the three way pawn show, wherever that could be. It could be a product.
A program or service that could do as a coach, a speaker. They could be a technician, hairstylist wanting to figure out, how I build my more revenue line to make my Salon more profitable. How do I expand, how do I franchise. At the end of the day people called me who want to accelerate their profit and they want to fix their money and so where I am today came as a direct result of how I grew up. I grew up with a single mom, my dad was in prison and my mom had to hustle, she had no good relationship with money. My mother relationship with money was, there isn’t enough, aren’t going to be enough and there is more month than there is money. My mom used to tell us when we would say, mom we need money to do that, ‘go out in the backyard and see if we could find some.’ It would take us forever, to say that wait a minute there’s no money there. There’s no money tree outside, we didn’t get it when we were kids, we finally, realized, ‘hey, she’s telling us there ain’t no money. We grew up with an association was that money was not only non-existence, it was so hard to come by and it was a struggle to get it. Because, my mother work one job, two jobs, three jobs and I heard my mother at the time begging my father on the phone, can you help us? And he either didn’t have it or chose not to be a stand up as a man that he could have been to support us in our life. I grew up seeing a mother, who said, you know what I can’t wait for someone to give me permission to provide for my children. I can’t wait for someone to hand me something. I got to find my big girl panties and I have to get myself out there. My mother hustles from paycheck to paycheck, job to job, from things to things to make sure she brought in income for us, that would sustained us, that would keep the lights on. I learned a very valuable concept of risking it all to gain it all not letting my circumstances defined me, rising and above the impossible and finding a way that my Spirit could be unbreakable, despite the circumstantial evidence that you should break, collapse, fall, exhausted, overwhelm, losing your mind. Because that’s how it should have been for my mother but it wasn’t what she chose. The very valuable lesson that my mother thought me was work hard, lean in be unapologetic about who you are and when you create a circumstance that you don’t know how to work yourself out of take your time. How do you eat an elephant? One bite at a time. Go piece by piece, layer by layer. I learnt that the difficulty of what I learn is that when I got older, I created a reality that look like my mother. I didn’t marry a man that was appalling, didn’t have children. I didn’t do that but I created a reality of struggle and I created a relationship with money that said there’s month than there is money, which means I get to be fifteen, I’m out of money but I’m not getting paid until the 31. What an overview, so I created a struggle in that relationship. I’m sure many listeners can relate to that, I have to begin to learn to break agreement with what no longer serve me , what serve me about the way my mother raised me . She thought me to be independent, be fair, she thought me not to wait for permission, and she thought me to stand on my own. She also thought me how to struggle, how to have fear and how to really have a negative disassociated way of how I manage and held on to and really had money where it was a bowl of hole to just leak. How I got to where I am today is, you know I grew up just out of high school at 15 years old went back to high school when I was 19. Graduated when I was 20, I always had some type of phenomenal opportunity handed to me. When I graduated from high school they said ‘hey you were one of the top to graduate in the reform school, I went to a different high school, you know when you 19 almost 20, you don’t go to regular high school and they said you graduating on the top of the class. Would you like a scholarship? I said ‘oh, sure, ‘so I went to college but I got bored, traditional education just bored me.
Now this is my past, I want people to understand, yes I drop out of high school, yes I was a promiscuous teen, and yes I dropped out of college. It’s not the past I endured, but it’s the path I chose and I don’t want you to get lost in my story. My request is that you look at where is my story in that, where is fallen, where is my rise, where is my triumph. I think sometimes we can look back in our lives and we can say ‘I have fallen and fallen, and we forget that every time we fell, we found intensity to our resilience muscle and we got up and even if you’re listening right now, you feel like you’re in a valley. You know there is a statement that said, once you hit rock bottom, you can’t get any lower.’ Well, that’s somebody who hasn’t hit rock bottom, hasn’t been tether to a mass crowd and been dragged across the rest of the valley. Those people that have walked through divorce or uncertain loss or partners that have left them inside of their businesses or abused. Anything thing that has taken you off guard and you said wait a minute, this is not the life planned that I had. You’ve been to the bottom, you’ve been tether to the mass truck, you’ve been dragged across the valley and you know just like I know without a shadow of a doubt, you still can find a way to get up. If you listening, right now and you still in that valley and you know your still tether to that mass truck. I want to say to you, that’s a temporal place, unless you take a permanent residence. How I got to where I am, Steve, I’ve learnt that there are circles of life and always time where we will go through this code, they don’t look good, they don’t feel good they don’t have to take full responsibility inside of it. See jobs was evicted from his own company, no we don’t want you anymore . That’s a plain rejection, now we know you build it from the ground up. You don’t fit the culture, how can I don’t fit the culture, I build? we can look at stories all across time, where rejection was so piercing that of course it would have drag us across the valley and at the end of the day, we have to be considerate and connected to a vision and a purpose that is bigger and greater and calls us out of that misery. Out of that temporary zip code and said you know what I was there in 2014, I was there in 2012, I was there 1999, but I’m not going to rewrite and cut and paste that old chapter into my new chapter of life. I’m going to pick up the pen and I’m going to declare something different. How I got to where I am today, is I picked up the pen, when I identified I was cutting and pasting, not only chapters of other people’s life into my life, struggle, fear anxiety, regret, hurt, overwhelm, bad choices, brokenness, cutting and pasting those things that I’ve seen growing up and put them into my life . but I was also duplicating the process and take in my own chapter , cutting and pasting without mixing in healing, brave, courage, love compassion, bravery, fearlessness, honesty, power, repentance, audacity, strength. Once I realized I can pick up the pen and I could change the ingredients of my life, page by page. Just like when you’re in the South, when you make gravy, you don’t just dump ingredients in you got to pan fry the flour, you got to leak in a little chicken broth, you got to stir it just right. You can’t change life overnight. You got to start put in little ingredients in put a little salt, pepper, now it starts taste good let me turn the heat up. Let me watch it thicken up, now this gravy is good and that’s how life is. It changes overtime, seasoning by seasoning or season by season, life changes and you have to decide what you going to put in. Now the universe is very funny cause sometimes it need little cayenne pepper called the husband, a little cayenne pepper called the wife, a little cayenne pepper called the daughter. Circumstances you didn’t imagined, but you have to know like I learnt that universe conspires for our good and that we can rise and that will become. Where I am today is a result choosing what ingredient that I now put in my life and knowing that the circles of life does not defined me, it’s what I walked through and it is what I rise out of and it is how I become bigger, bolder, badder and more effective for myself first and then from others out of my overflow.
Steve: That is so Awesome, I appreciate that so much, I got goose bumps in here just listening to you. I think that so important for everybody to know that first of all although we going to air this episode just before the beginning of the year and it’s a time of transition for most people. You can make a transition anytime, it is easy. It’s a simple decision to want to change where you have been and go different direction and secondly it’s the number one thing is to know your past does not equal your future. What have been, have been, it is not what’s going to be, what you let it be
This is Steve, we’re back we are talking to Allyson Byrd and we are setting you up for your best year ever. This is the end of the year; it is the end of the season. It is the end of what was and it is the beginning of what will be, so Allyson, lets drop right back into it. You mentioned a phrase and I loved it, I actually saw you doing it on a video about a week ago about leaning into and this case I’ll like to talk about leaning into the next phase of our life next year. What can we do to lean in, so we can have our best year of business ever?
Allyson: That’s a great question, you know, first of all let me say when you decide to lean. What you must first decide to do is let go, you can’t fully lean in and I think the video that you saw when we kind of make fun of it, we kind of showed it, was like a matrix move. When you lean in, you have to let go and you have to let go of things no longer serve you and things no longer work for you. Steve, when I look at different thing, different places where I failed and different opportunities where I have to create something different. I had to push passed where my limit has stopped me before and I have to lay with a goal that was more focused and gain more ground for reaching. I have to shift from limiting believe that have limited me in my past and create a tangible shift in my mindset, my behavior and action. Steve, when people are ready to lean in, you have to be ready to let go of your past. You got to have courage to know that when you lean in that when you’re really discovering your ability to soar. Leaning in is an indicative of leaning through the wind. That’s what when we start out in our purpose we start out with a fall and then we go from a fall to a walk and from a walk to a land. Most of the time while we’re running just as good paste, but we forget, there’s a space in which we lean in to the grace of our purpose and our existence of the world. When we lean in from the run, we go from a run into a soar and that when you know you say Wow I’m in a deep part of living out my strength , creating a revolution with my gift and mastering my significance to the world, so to lean in, you got to let go. To lean in you have to have courage. To lean in I think you have to have the courage to say ‘YES ‘multiple times . We stop at yes once. , I’ll change the world Yes I’ll go work at P.T.A; yes, I’ll go help a kid a couple of time, but when the going got tough, it’s up to us to get going, some of us we don’t get going. We run away we said it shouldn’t be that hard. Who told you that? Cause whoever told you that lie to you. Then sometimes we listening we need to clean our own ears and what we have to know is don’t go into your mind alone. It very dangerous thing to replaced, which is why coaching is valuable, therapy is valuable , mastermind is valuable; community is valuable because you have to get with people who say that’s a good way of thinking . It’s also a great way of thinking and then when you get to “great’ that’s a great idea . What would it look like to supersize that into extraordinary . Number 1. Let go, 2. Find your courage, so that you can move from a crawl to a walk a walk to a land, a land to a soar 3. Look on how do I navigate that place between my thinking and continue to say yes, yes and yes again on multiple times. That’s how you find yourself really leaning into place and stage and season of your life. Giving yourself permission.
Steve Kidd: that is so impactful to give yourself permission and to actually move somewhere. Sometimes in Coaching what we actually would do I’m sure you done this Allyson . You actually get people out of their seat and have them physically move so that they can get themselves move. I think a lot of that begins with what I can do attitude, don’t you agree with that?
Allyson: I do, believe that you can have an ‘I can do’ attitude. Think about the little engine that could. The little engine that could I love the story. Those of you that haven’t read that story in a long time, I invited you to go to the children’s store and read it again. Cause here this little engine, that is not huge, not massive just ordinary, but yet have a vision bigger than itself and the vision ‘I got take these toys over to the other side where these kids are waiting, but on the way the engine breaks down. I’m sure, you guys can relate to that,. I’m ordinary; I got a vision bigger than myself. I have people waiting on me that I haven’t really seen. The engine couldn’t see the kids they were on the other side, he just felt applaud and depress. He was just like wait a minute somebody is waiting for me. I said yes before I even got to my destination, the engine despite being broken down, still have to say yes to is call and have to say yes a second time in the face of adversity. The first train come in judgment and said ‘Oh, I would never attached myself to you, have you seen yourself, you’re not wearing some name brand, like Sean John. Are you kidding me? I would get dirty being connected to you. The first train comes in judgment, the second train come and said ‘oh, I could never have helped you’. The first train in judgement of its engine, the second train in judgment of itself. People don’t help us when they are in ego, ego put you in two directions either they think highly of itself or little of itself, and both train were in ego. One said, I won’t connect with you, because I don’t know if you are good enough for me to be associated with me. How many of you have heard that before from your community, church; people that you love, admire, respect and you thought they would be the one to help you, but they weren’t. Or someone say I never could have helped you and you thought something was wrong with you, but reality was they didn’t have their own courage, their own inner ride. They judged themselves, so the engine was judged in two different ways the engine sat there in its imperfection, in its brokenness and said what I do. I still have a caused. I still have a yes that I gave to kids that are waiting for me on the other side. The engine said, if I got a caused then there’s got to be a way. You know what I think I can and when he perseveres on I think I can, guess what he did Steve, he didn’t move he still couldn’t go anywhere all he had was a good try inside of him and a positive can do attitude. If you underestimate the value of a good attitude, now is the moment where I want you to rethink. Positive attitude makes you irrefutable meaning things can come against you but they bounce off of you. You become rubber, you know that old saying, and you know I’m rubber, you’re glue. It bounces off me and sticks to you, before you know it here come another engine and that engine said ‘what are you going to do? That engine didn’t dwell on what broken about him, what’s not working; he didn’t say ‘do you asked anybody else? What did say said? O, I hate that train too that engine did not gossip, it said Steve, help me your caused. That’s when you know you get around the right tribe, because the right tribe will say to you tell me what you really about. Put their wagon onto one another and together got to the other side. When you have a can do attitude. What happen is, you get a no matter what that say to you, I’ll break down, I’ll be judged, I’ll be rejected, I’ll be refused but I will not be stopped. I will be all of those things, but I will not be stopped I will not be apologetic as I knew I am and I knew someone is coming to hitch their wagon unto me, together we can start. Martin Luther King said ‘we all have the ability to be brave as we all have the ability to serve can do attitude.
Steve: That is so good. It’s so important for us to be like that little engine, all I can say through the whole thing is ‘I think I can.’ More than anything you’ve got to believe in yourself. You were talking about ego; the true definition of the word humble, humility a person that is humble is a person who has a right definition of themselves. You want to be humble go out there and tell some people you are awesome because you are. That’s not you being a brag or conceded, that’s you stepping into unique brilliance, that is you and owning it. Owning your awesomeness.
I want you to grab hold of a vision that you been in the strongest most powerful version of yourself, that you have ever been . We talked about in the last segment about leaning in, what’s in front of you. You have to let go of the things that is not going to allow us move forward. Give us some tips, what can we do? To let go of all the stuff from last year, last season of our life and really need to lean in. What can we do to let go?
Allyson: I think one of the first thing you have to do, we have to have a plan, I know people get really frustrated to setting goals cause they make up and tell themselves that I set goals and I don’t achieved them and that could be real. That not the plan you make up the goals and they don’t work. I think the reason why goal don’t work is because goals is labor or intentional, not that it’s not big enough but it’s not enough. For instance when I am embarking in 2014 I want to release 100lbs from my body and my first goal was to get to 25. So if I want to keep the goal at 100 then when I hit 25 I would have feel daunted. I would say, oh, my God 75 more to go, but when I set a goal 25, but when I get to 25 I did that; happy day and I knew I want to get to 25 four times. I knew when I want to accelerate my income in business. I knew all I wanted to add was to add a zero onto my revenue, but I wanted to add it weekly. I wanted to add zero and then I want to do it five times before I up it again. For instance, if I was making $200 per week , I want to open $200 to $2000 and then I want to do it five times. If I do it five times , the same energy and effort that it takes to make $200 I know use to make $2000. What can I do to make another zero so now I need to make $20000 and so let me do that five times and see if it’s possible. It’s just adding one zero, it’s just taking and parting that goal down.
Look at how lay back and intentional you have been in the past and how intentional and labor you can be today. You listen to any human potential expert from the past, Tony Robbins they going to tell you that we think about and live in four primary quadrants, no particular order, but they are our finances, in combination around our money, health, our physical body to move with speed, agility, grace. Our relationship with self and our relationship with others. Then our Spirit not a religious context , our ability to connect with something greater than us, knowing we came from something divine and beautiful and that our Supreme destiny is created to a Supreme being . When you look at those four quadrants the y best way to support yourself is letting go of what old in 2014 and step powerfully in 2015. Rate yourself with each quadrant from 1-5. See yourself, 1 meaning 911, I need help here I’m not paying attention ; 5 means I’m so perfect in this area there is nothing more I could do, 3 mean kind of in the middle, 2 mean I need a little help; 4 mean I’m doing pretty good but I can take a little step up. In relationship this year, I was negative at some point, scheduled to be married, I released that relationship I realized he was a powerful, strong wonderful man, wasn’t my husband and I want it bad to make him my husband. We have a huge engagement, it was a social media storm and we have multiple parties, only to have private time for ourselves. It was not the right time. I was in loneliness for a while and I pulled away, my friends have to fly in and said we not going to leave you alone. There are gifts in your imperfections. my relationship wasn’t doing very well, guess what blowing up, my money I didn’t want to spend time thinking about myself , so I make more money, make more audio books, got into more joint venture deals .
My Spirituality went down, why? I wasn’t spending time with myself; I wasn’t in meditation. My Spirituality is down, my relationship is down, and I kept on losing weight. Now I’m at the gym working my frustration, I’m on the track learning but my entire actionable path, which you what can I control. I can control when I’m running I can control that movement, I can control when I’m making money. Then I begin to suffer in two other areas. We always have two areas where we are doing well and two areas where we are compromising that’s call the day of life. I don’t believe in balance I personally live obsess with the people I serve, I obsess with my purposed I believed that God has called me to do things that are radical. I stayed up late I wake up early. There are times when I moved a sense of balance and I nostalgia for normalcy but I get over rhythm where my life doesn’t not over taken by my purpose either . I think you need to evaluate and look at those four quadrants. When you look at that just give yourself a next best step in these quadrant. Don’t give yourself a laundry list, I’m going to walk more, I’m going to save $10. Whatever is relative for you. Yes, there could be bigger thing get it. Sometimes as super achiever, over achievers, we forget that our cake is not real and I know you think the world to treat you as such, but listen, you got to take time to move on, move through move out of things that has been hurting you for a while. Eliminating self-defeating thoughts, reinforcing positive behavior, overcoming procrastination creating actionable path, utilizing goals that are specific. Set clear measurable time bound and doing things that are attainable and realistic. It got to give yourself permission by having tangible shift in your mindset your behavior and your action. Final, thing I would say, don’t wait for people to sign off on you. We live in a Facebook, twitter world where people don’t re tweet it and if people don’t put a like on it then we second guest its good enough. You got to click like for yourself and you got to tweet the whole message. You got to be the first one to say you think I can, I know I can. Guess what I did it good, self-endorsed it then you see yourself accelerate in life in a way you see that its considerate that makes a difference that takes chances that say it and you know like you know, this is your time.
Steve Kidd: That is so great, you know that you know that this is your time. There is so many pearls of wisdom in this the whole time we been here with Allyson; but if you could only just grab one thing. You got to grab a whole of the message and tell yourself over and over again this is your time. Look yourself in the mirror and say self this is my time
Allyson, tell us what do you have going on right now and how could we join?
Allyson: Thanks so much for asking, my clients call me Profit Accelerator. I struggle just like anyone else inside of business I struggle hunting for the next sale always feel like I can barely make it month to month . No matter, how I grew my business my stress never left just because now making money make more problem cause my revenue system is broken . I learnt that I couldn’t grow like that it was impossible for me to advance. If I want to go to the next level in my business, I had to change three credible areas in a way that I was handling things:
- I have to change how I was viewing profit in my business, I have to become aware of my revenue blind spot where they was, how to find them. I have to create a step by step revenue model that allows me to set my business on autopilot and as a result I have work with some of the leading people in the coaching offering industry. as well as entrepreneurs who own brick and mortar who are freelancers and my quest has been featured on CNN, CNBC, Fox News and we won major contract with Proctor and Gamble, Disney, Coco Cola, Mercedes, Wal-Mart, just to name a few . I help entrepreneurs who need to bust through the 6 or 7 mark and jumped in so that we can turned their business into a cash machine. I have a brand new program right now, I know there are a lot of high end coaching out there and Steve I believed in those program and what I know for sure for myself is I’m not defined by the amount I charged . My program right now is $49 a week and I’m walking with my client in a group theory for the first five Saturdays in January. Clients whether you’re in struggle or start up . Its $49 per week and to register you can go to the number five, 5weeks profitplan.com . When I started my business I couldn’t do a five year plan . I couldn’t afford to do that my bills was coming due in 21 days. I needed money then . For those of you that need that money now, but you can’t afford to stay in that check to check , deal to deal. That’s what I’m going to support you with. Do a business model to turn your business into a money making machine. We’re going to maximize your profit by working on your business and achieving your goals by learning your profit break down . Come on board and join us $49 per week and there will be people there from Barbados, Bahamas, all over the place. It’s all virtual learning it is live and if you missed any of the session we do record it. I’m really honored to offer that and I would love if your people from your audience will also join us. I think there is 28 seats left , come on board.
Steve: I hope a whole bunch of you just jump on there before it’s too late, it’s always better to get into something than to wish you had. There the kind of people that makes things happen, there’s the kind of people that watch things happen and then there are the kind that wonder what the heck happened. Don’t be one of those people that is always lost there are resources for you. What would be the number thing people could do they can turn off the radio right now and they can do it right now if they want to
Allyson: I think the number one thing is to visualize, meditate, visualize from where you are to where you want to be. Walk yourself backward and then navigate yourself in reality
Steve: That’s a great advice. Get out of your chair right now and actually visualized yourself, what would be the next thing I can do? Actually take the steps physically get up and move walk yourself into the best year and business you have. Now is your time .I want you to take the time and give yourself permission to explode into what is, visualized yourself , been better, been more, than what you were and all that you can be . Take yourself and learn how to thrive.
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